FARMINGTON, Maine (NEWS CENTER) -- While the Monday after the Thanksgiving holiday is traditionally one of the busiest of the year for online retailers, known as Cyber Monday, bricks-and-mortar shops decided they'd thank their loyal customers and compete by offering up hot deals and drinks on Cider Monday.
In Farmington, about a dozen stores took part in the inaugural event, designed to remind folks to shop locally and reward people for walking through their doors.
"I think it is a pretty good counterpoint to the kind of experience you can't have online," said Kenny Brechner, owner of Devaney Doak & Garrett Booksellers who helped organize Cider Monday.
"Downtowns will not continue to exist by themselves, it is us who make them," he explained. "We just wanted to say thank you to everyone who chooses to spend time here and chooses to spend time here with us everyday."